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Disgusting Skin Whitening Ad in Kidzania

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993

Posts

EW GURU

Latest post on 06 June 2012 - 12:19

Why is one racist and not the other? If wanting tanned skin is not due to races of darker skin tone being more superior, then can wanting lighter skin automatically only be due to races with lighter skin being more superior? I am not sure about your culture: but in Asian culture at least, lighter skin is considered more superior, and those who use stuff like "Fair and lovely" do so because they believe fairer skin is "superior".... With globalization, people are changing though and i am sure less people are obsessed with skin whitening than 20 years back,

Plain-Jane55976

370

Posts

EW EXPLORER

Latest post on 06 June 2012 - 12:09

People with curlier hair buy straightening products, people with straight hair buy hair curlers. Darker skinned races buy products to make themselves lighter.Lighter skin races spend time in the sun or buying products to make their skin darker. Why is one racist and not the other? If wanting tanned skin is not due to races of darker skin tone being more superior, then can wanting lighter skin automatically only be due to races with lighter skin being more superior? Isn't it only racist if you actually feel that the only reason someone would want lighter skin is for racial reasons? As opposed to fashion or personal preference? Don't fashion and beauty norms and practices vary widely across cultures? I personally am very pale have people tell me to go out and get sun all the time or to go to a solarium. Is that because they are telling me I am racially inferior due to the color of my skin and I should try to look more like someone from a different race? No.If we don't automatically jump to a "racist" conclusion when people comment on my skin being too white - why can the only conclusion to be drawn for someone wanting lighter skin be about race? Personally the disturbing thing is that they are marketing beauty products to children - but this happens everywhere. As for beauty - we will all always be trying to change whatever it was that we were given. The grass is always greener on the other side

993

Posts

EW GURU

Latest post on 06 June 2012 - 11:49

In some cultures, fairness is seen as more important than most other things: so much so that i have seen comparisons being made where the fairer person who happens to be (no offence), buck toothed and out of shape is considered prettier than a darker skinned girl who has a very pretty face and figure....

1530

Posts

EW EXPERT

Latest post on 06 June 2012 - 11:42

How many children do you suppose understand, or even notice, it ??? Obviously directed at adults and it seems to have done its job - it's made an impact !! (albeit not the right one lol) Replace it with Buckle Up videos. I am sure everyone will notice. And has to be played over and over...... Buckle up and 'dont use fur' videos!

194

Posts

EW NEWBIE

Latest post on 06 June 2012 - 11:41

How many children do you suppose understand, or even notice, it ??? Obviously directed at adults and it seems to have done its job - it's made an impact !! (albeit not the right one lol) Replace it with Buckle Up videos. I am sure everyone will notice. And has to be played over and over......

spongemonkey980

4329

Posts

EW MASTER

Latest post on 06 June 2012 - 11:39

Yes I know that this was the case but it was still a " lifestyle" thing like a vacation or a car or a certain drink - it is an acquired thing. It is not the same. Blatant racism is at the heart of skin whitening. no - it's about being working class (out in the sun) or aristocrat (not). nothing to do with race; to do with class and money. Maybe I should have said prejudice. Having lived for years in predominantly black countries, I have seen the children themselves taunt each other for the colour of their skin eg. " you are so black and ugly" . They see the light skinned people get the better chances or the better jobs or the better husbands - where has this come from? Years of colonial rule and attitudes towards dark skin. Is this not racism?

1338

Posts

EW OLDHAND

Latest post on 06 June 2012 - 11:35

Yes I know that this was the case but it was still a " lifestyle" thing like a vacation or a car or a certain drink - it is an acquired thing. It is not the same. Blatant racism is at the heart of skin whitening. no - it's about being working class (out in the sun) or aristocrat (not). nothing to do with race; to do with class and money.

spongemonkey980

4329

Posts

EW MASTER

Latest post on 06 June 2012 - 11:34

Yes I know that this was the case but it was still a " lifestyle" thing like a vacation or a car or a certain drink - it is an acquired thing. It is not the same. Blatant racism is at the heart of skin whitening.

5452

Posts

EW MASTER

Latest post on 06 June 2012 - 11:15

I hate my pasty, white skin. I'd love to be darker. I guess we always want what we don't have. I buy Fair and Lovely for my maid because she asks for it but she has such a nice color. I really think those products are stupid.

spongemonkey980

4329

Posts

EW MASTER

Latest post on 06 June 2012 - 11:14

I agree that this shouldn't be in kidzania BUT I think the ad as a whole is ok. Why are skin whitening products advertising any different to tanning products advertising? It is completely different and very sad. No one says you have to be bronzed to be successful but these ads say you do. I posted one last week about the Mum sending her daughter off to college and giving her this to make it easier for her. Yes people are affected by the media - you only have to look at the Bollywood stars - the men and the women - the dark hair but they want the light eyes and the European features. This has gone on for years. I have watched mothers in the Caribbean scrub creams into their babies hoping to mute their colour. The lightness of skin is a status thing. It shouldn't be but it is for many.

3804

Posts

EW MASTER

Latest post on 06 June 2012 - 10:29

I agree that this shouldn't be in kidzania BUT I think the ad as a whole is ok. Why are skin whitening products advertising any different to tanning products advertising? er and how do you think they lighten your skin? Because most of these products contain bleaching agents! So people are effectively bleaching their skin with nasty chemicals - hardly good for you. Chocs01- You're right, but I don't think people's primary issue with it has to do with the damanging skin effects...I think people are more concerned that others feel it's culturally/socially/whatever necessary to look white/tan yes I know, I also agree the message behind some products is completely wrong. In an age when we try to educate that it doesn't matter where you come from, what you look like, what colour you are - totally irresponsible.

1530

Posts

EW EXPERT

Latest post on 06 June 2012 - 10:20

in India it seemed normal as the adverts were plentiful and skin whitening products sold everywhere. It has a huge social status there and elsewhere in Asia. I saw a Japanese tourist wearing long gloves and fully covered plus umbrella yesterday walking to the metro! In Thailand I was told by a local that being white meant that the person had not had to work outdoors as labourers do in the sun, and brown skin was a sign of lower social-economic status. But yes, in India there is also the association with caste although my understanding is that they define caste mostly by your name.

3901

Posts

EW MASTER

Latest post on 06 June 2012 - 10:06

How many children do you suppose understand, or even notice, it ??? Obviously directed at adults and it seems to have done its job - it's made an impact !! (albeit not the right one lol)

Monkey Face44709

803

Posts

EW GURU

Latest post on 06 June 2012 - 09:54

I agree that this shouldn't be in kidzania BUT I think the ad as a whole is ok. Why are skin whitening products advertising any different to tanning products advertising? er and how do you think they lighten your skin? Because most of these products contain bleaching agents! So people are effectively bleaching their skin with nasty chemicals - hardly good for you. Chocs01- You're right, but I don't think people's primary issue with it has to do with the damanging skin effects...I think people are more concerned that others feel it's culturally/socially/whatever necessary to look white/tan

3804

Posts

EW MASTER

Latest post on 06 June 2012 - 09:26

I agree that this shouldn't be in kidzania BUT I think the ad as a whole is ok. Why are skin whitening products advertising any different to tanning products advertising? er and how do you think they lighten your skin? Because most of these products contain bleaching agents! So people are effectively bleaching their skin with nasty chemicals - hardly good for you.

onceuponatime50864

155

Posts

EW NEWBIE

Latest post on 06 June 2012 - 09:06

speaking as someone who has had skin cancer and who had to have surgery to remove a rather large chunk of my head, skin protection is top of my priorities..no matter of colour or age.

48

Posts

EW NEWBIE

Latest post on 06 June 2012 - 09:04

Do not like seeing that or any young girls without tops on because of the dirty old men that could be watching them or women never know these days;)

onceuponatime50864

155

Posts

EW NEWBIE

Latest post on 06 June 2012 - 08:54

the thing that annoys me is seeing babies running around naked with no hats on at the beach. Its not the nakedness.....its the fact that their skin is being subjected to the sun just so they can look brown and their hair can get blonde.

2287

Posts

EW EXPERT

Latest post on 06 June 2012 - 08:52

I understand your point. Me too, but sometimes I think people are too sensitive and looking for an argument or debate on everything. Plenty of very pale white kids are teased for their complexion. There are many product for spots are uneven complexion, etc. etc. Why must we always look fir the negative in things?

GirlAnachronism35688

1039

Posts

EW OLDHAND

Latest post on 06 June 2012 - 08:51

I agree that this shouldn't be in kidzania BUT I think the ad as a whole is ok. Why are skin whitening products advertising any different to tanning products advertising? It also has the association with the caste system in India (and I believe it's Asian cultures who buy these products the most) which is outmoded and racist. ( Don't you mean classist and not racist. Sorry yes although surely it has racial undertones as don't the higher castes consider themselves of a different race to lower castes? Anyway it's semantics; classict, racist, I don't think it's good for the little ones :)

Sugarbeach23383

1566

Posts

EW EXPERT

Latest post on 06 June 2012 - 08:50

Where's the line though? Many girls these days think they are "fat" when they are perfectly normal (due to media images), and are anti-aging/wrinkles product ads considered agist and offensive? <em>edited by Sugarbeach on 06/06/2012</em>

1338

Posts

EW OLDHAND

Latest post on 06 June 2012 - 08:44

I agree that this shouldn't be in kidzania BUT I think the ad as a whole is ok. Why are skin whitening products advertising any different to tanning products advertising? It also has the association with the caste system in India (and I believe it's Asian cultures who buy these products the most) which is outmoded and racist. ( Don't you mean classist and not racist.

2392

Posts

EW EXPERT

Latest post on 06 June 2012 - 08:44

I understand your point.

GirlAnachronism35688

1039

Posts

EW OLDHAND

Latest post on 06 June 2012 - 08:41

I agree that this shouldn't be in kidzania BUT I think the ad as a whole is ok. Why are skin whitening products advertising any different to tanning products advertising? I agree in theory but it's the behaviour behind it where many girls are openly told they're ugly because they're too dark that upsets me. In the West it's more popular to be tanned, but I was never told that I was an ugly child as I wasn't dark enough... It also has the association with the caste system in India (and I believe it's Asian cultures who buy these products the most) which is outmoded and racist. I agree on the surface it shouldn't do any harm, but it promotes and legtimises this mindset that darker skinned children are ugly, and I can't imagine how it would feel as a kid to be told that :(

2287

Posts

EW EXPERT

Latest post on 06 June 2012 - 08:38

I agree that this shouldn't be in kidzania BUT I think the ad as a whole is ok. Why are skin whitening products advertising any different to tanning products advertising? Good point.

2392

Posts

EW EXPERT

Latest post on 06 June 2012 - 08:36

I agree that this shouldn't be in kidzania BUT I think the ad as a whole is ok. Why are skin whitening products advertising any different to tanning products advertising?

GirlAnachronism35688

1039

Posts

EW OLDHAND

Latest post on 06 June 2012 - 08:22

Well when some parents openly comment on their daughters being "fair and beautiful" or "she's ok but too dark", doubt an ad is going to make it much worse, although of course I agree it's stupid and I expect more from Dove with their "real women" campaign!

3376

Posts

EW MASTER

Latest post on 06 June 2012 - 07:09

"Creatures", not "Ladies" though..... LOL!

1042

Posts

EW OLDHAND

Latest post on 06 June 2012 - 07:03

"Caution: Side effects include joining the realms of the undead"?

5499

Posts

EW MASTER

Latest post on 06 June 2012 - 07:01

"Creatures", not "Ladies" though.....

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