Digital GP and prescription services are on the rise – but what’s the appeal and when are they suitable?

All Credits: PA
With some patients waiting to see a GP, it’s no surprise that consulting a ‘digital doctor’ has soared in popularity.
Research suggests the number of people searching for online GP and prescription services almost doubled between 2014-2018, and a recent poll by digital healthcare service DoctorCareAnywhere.com found 68% adults would be happy to use alternatives to in-person GP appointments.
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The NHS in the UK, for example, is becoming ever more digital too, with video GP consultation service GP at Hand in London, as well as the newly-launched NHS App, through which people can book appointments, check symptoms and order prescriptions.

So what’s the appeal? Convenience and speed are thought to be the major drivers.
“For minor, straightforward complaints, digital consultations can work well, especially in terms of offering patients quicker and easier access to medical care,” says Professor Helen Stokes-Lampard, chair of the Royal College of GPs (RCGP). “Ideally, digital consultations will become one of several ways patients can choose to access their GP practice, but it shouldn’t be the only way as they won’t be suitable for all patients or all conditions.”
So what are the pros and cons of digital doctor consultations? Here’s what the RCGP and Doctor Care Anywhere think…
The pros
1. Convenience
“Digital consultations – whether delivered online via text-based services or via a tablet or smartphone as a video consultation – can be convenient for some people, particularly patients who are time-short,” says Stokes-Lampard. “They offer quick and easy access for patients with straightforward health complaints.”
3. Good for GP morale
Thakar stresses how tough being a doctor can be, and says: “GPs are not superhuman, and if they end up sleeping at the office after a 16-hour shift, they’re less able to help others. Digital appointments give clinicians the flexibility they need to achieve a better work-life balance, helping to maintain their passion for clinical excellence and patient care.”
5. Gives a second opinion and can direct to appropriate care
Thakar says digital GPs can help direct patients to emergency care if they present with more serious problems or health issues that can’t be dealt with digitally. “Sometimes people just want the peace of mind they can get from a second opinion, so they can use our service alongside in-person appointments at the local clinic if they want to,” he adds. Stokes-Lampard agrees that digital services can include “useful triage systems that direct patients to the most appropriate care”.
The cons
1. Not suitable for all patients
Stokes-Lampard points out that digital consultations aren’t right for everyone, particularly the growing number of patients living with complex health needs, as well as patients who might not be tech-savvy and could prefer to access their GP surgery in person or by phone. “It’s essential that as new technologies become more widespread, patients without smartphones and who prefer accessing their GP via more traditional means are not left behind,” she says.
Thakar agrees digital consultations aren’t for everyone, and says: “An elderly person with early-stage Alzheimer’s who’s hard of hearing, for instance, might have more trouble with an online appointment than a 40-something who’s generally healthy but needs a new prescription. But at the same time, if a patient has mobility issues, being able to speak to someone from their home could really help.”
2. Not suitable for all complaints

Thakar estimates digital care can deal with around three-quarters of the health problems typically presented at GP clinics – but he stresses they shouldn’t be used for emergency health problems, or those which require close physical examination that can’t be achieved digitally. “We certainly can’t manage all health problems, and nor should we pretend we can,” he says. “As a general rule, if you have difficulty breathing, severe chest pains, suspected strokes or seizures, or severe mental health concerns like suicidal thoughts, you shouldn’t be turning to digital appointments.”