Radox Accused of Everyday Sexism with the Labelling of Its Shower Gel | ExpatWoman.com

Radox Accused of Everyday Sexism with the Labelling of Its Shower Gel

Can a shower gel show gender bias? Take our poll to have your say…

Posted on

17 July 2018

Last updated on 1 October 2019
Radox Shower Gel Accused of Everyday Sexism

The beauty retailer Radox has been criticised for the labelling of its shower gel products, with the men’s range branded by terms like strong, sporty and heroic, whilst the women’s are exotic, glam and fabulous.

A dad of two from the UK took offense to this kind of terminology and has accused Radox of gender stereotyping. But, Unilever, owners of Radox, claimed their products can be used by both genders.

So, we wanted to know if the message on the packaging really matters –would you even notice it, or do these labels indeed show gender bias? Would this deter you from purchasing the product? Scroll down to have your say in our poll below…

Is This an Example of ‘Everyday Sexism’?

Philip Green, a husband and dad of two daughters, was aggrieved by the slogans branded across Radox’s shower gel, stating to the Daily Mail that "My wife and daughters are undoubtedly sporty, heroic, powerful and strong, so I was quite upset when I saw the packaging.”

He continued that the packaging sends across the wrong message and thus promotes stereotyping, as consumers are too often drawn into everyday sexism –with this type of labelling commonly used by companies and in advertising worldwide.

“Why can't women be seen as strong as well?”

Many people don’t even notice what is branded on a product, never mind that it could be regarded as gendered –which, Green argued, is a part of the problem. How do you feel about the marketing of the beauty product? Is it just a label, or does the label create an issue?

Radox shower gel 'for men'

What Radox Have to Say?

Philip Green plans to boycott the Radox shower gel and brand until the packaging is changed and the products are not gender specific, as he believes Radox should shower gel for ‘men.’ However Unilever, who own Radox, believe that their product is universal.

“We have a wide range of products available that can be used by both men and women”

A Unilever spokesperson revealed: “At Radox, we always try to design products that clearly explain their benefits and how they make you feel and smell. We have a wide range of products available, that can be used by both men and women, and that meet a variety of different needs.”

Radox shower gel 'for women'


What are YOUR thoughts on Radox’s shower gel?

It is what it is, I don’t have a problem this
50% (31 votes)
This is an example of unacceptable gender bias
32% (20 votes)
I don’t feel strongly either way
18% (11 votes)
Total votes: 62