A new Pinterest report reveals how people are getting organised after the summer break
28 August 2019
| Last updated on 29 August 2019
All Credits: PA
As anyone who’s ever tried to stick to a New Year’s resolution can tell you, it’s hard.
January is a challenging month anyway, what with the post-Christmas slump, dreary weather and a lack of sunlight. Throw in an attempt to cut down on booze or get to the gym more and it’s no wonder so many of us fall at the first hurdle, giving up within weeks, if not days.
Maybe that’s why September now being called ‘second New Year’, the time when people decide to make positive changes in their lives, knowing that they’re much more likely to succeed when it’s still relatively sunny and we’re feeling refreshed after a summer holiday.
According to research from Pinterest, searches for terms such as ‘organisation’, ‘positivity’ and ‘goal setting’ spike twice every year, first in January and then in September, as users of the social site start to get in gear after the summer break.
“Over the years, we’ve seen the end of summer become a distinct and significant moment on Pinterest when people want to make personal changes to refresh their routines, set goals, get organised and most importantly, stay positive,” says Enid Hwang, culture and community manager at Pinterest.
“We call this mindset ‘back to life’ and find that people have a specific intent around what they’re thinking and feeling.”

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