Bednest - upsetting online experience

I just wanted to post about a creepy and unpleasant experience I had when dealing with the UK manufacturers of the Bednest baby crib. I was trying to order one online and the transaction was failing immediately. The website says US customers often have to ask their bank to remove a block on overseas purchases but as I use my card this way on a very regular basis this didn't apply. I got around it by using DH's UK card. Job done.

Then I noticed I had an email from the managing director of the company greeting me by name, saying he hoped I didn't mind him contacting me, but he was noticing I was having difficulty with my card and repeated the advice to speak to my bank. He also said he could see I was using the discount code, had I considered another discount they had on too.

I replied, outlining the fact that there was no o/s block on my card and saying I was already using both discount codes but surely he could see that. I ended with a reference to his apology for contacting me like that and said it was a little unsettling to be observed so closely in an online transaction.

He replied saying he didn't appreciate my rudeness and was canceling the transaction and would provide a full refund.

I was livid, that I had spent 45 minutes on that site with its inability to serve overseas customers properly, then to be spied on in online buying, then to have all my hard work amount to nothing by this creepy man with his god complex. It felt like I was being stalked and that he was abusing his position in both observing my ecommerce dealings and personally intervening to cancel a successful transaction.

I would not recommend Bednest's modus operandi at all. There is a serious breach of ethics going on and it was just downright creepy.

Can anyone recommend a consumer advocacy body in the UK that would follow up on a formal complaint about this? I still can't believe I've encountered someone so petty and self-inflated. I will be very happy purchasing an alternative instead now.