The new carrier name appeared on du smartphones over the weekend
28 October 2018| Last updated on 13 November 2018
Residents with du as their service provider woke up to a new carrier name over the weekend...
For those of you unsure as to why your phone is displaying 'challenge accepted' as your service provider name, don't worry. It's actually because of the Dubai Fitness Challenge, which launched on October 26th.
The action-packed month of energising events kick-started over the weekend, and is an initiative launched by HH Sheikh Hamdan bin Mohammed bin Rashild Al Maktoum in which residents are challenged to take up 30 minutes of exercise for 30 days.
It's the second time the #Dubai30x30 initiative has run across Dubai, and is taking place from Friday 26th October until November 24th for its 2018 edition. In 2017, almost 1 million people participated and joined the movement.
For 2018, the challenge has an exciting calendar of fitness events, classes and activities that participants can get involved with; including energising Weekend Carnivals, dedicated Fitness Villages and more than 2,000 free classes, events and community-led activities.
Currently, it appears the change only applies to du users, with Etisalat remaining the same across devices.
It isn't the first time service providers have changed their display names automatically on resident phones; '30 Nov' appeared on the occasion of UAE Commemoration Day in 2017, 'UAE and KSA TOGETHER' appeared on Saudi Arabia's National Day and this year, display names were changed to 'WelcomePresChina' to mark the visit of Chinese President Xi Jinping to the UAE.